At night, it appears to be illuminated by black lights, which gives a unique effect given the Taste-In's vibrant paint job. It also appears in many of the video games, and in the background of some Cars Toons episodes.
In Cars Land, Fillmore's Taste-In serves as a place that sells healthy fruits, vegetables, and juices.
"Chill out with a sip of my refreshing fuel, man. I've got a variety of all-natural fruity flavors!"