State Farm Insurance is the lead sponsor of the Cars 2 "Agents on a Mission" Tour.
In 2006, to promote the release of Cars, Pixar created a commercial for State Farm featuring Lightning McQueen and Mater arriving at the world premiere of Cars. When they arrive, Lightning tells Mater he should get an agent now that he is a big star. But when a photographer snaps a shot of Mater right in his face, he flinches and drives backwards into a pole. Lightning then tells Mater he needs a different kind of agent (a State Farm agent). This commercial is non-canon with the Cars films.
In 2011, Pixar again created a commercial for State Farm to promote the release of Cars 2 featuring Mater, Holley Shiftwell, and Finn McMissile, driving through a street. Mater then gets cocky and drives backwards without looking in his rearview mirrors. He then crashes into a pole again and the pole crashes into a pet store window. Then Sara Safestreet, a State Farm Insurance agent shows up and honks the State Farm jingle. Then, almost a dozen State Farm Insurance Pitties show up and clean up the mess. Then, Mater got a popped tire, so the pitties changed Mater's tire. This commercial can be considered canon with the Cars films. Also in the video, the Pixar Ball can be seen on two "pet" trains.
- In addition to the advertisements, Mater references State Farm in Cars 2. When McMissile and Shiftwell tell him he is a secret agent, Mater thinks they mean an insurance agent, and sings, "Like a good neighbor, Mater is there!" a reference to State Farm's jingle.
- The 2011 advertisement shows some animals as vehicles. It shows some birds as "mini-planes", snakes as "mini-trains", and hamsters as Microlux.